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Modules

Module 1: Interpersonal Communication Skills
  • Understand communication theories and apply this knowledge to your own communicative behavior and that of others
  • Acquire skills in presentation as well as in moderation and get training in tools for mindful communication
  • Develop your leadership and self-management skills and apply them to your own professional situation
Module 2: Safety and Risk Management

IATA Training Center Singapore

  • Understand the safety management system (SMS) idea and process
  • Apply ICAO safety management requirements
  • Evaluate and introduce SMS concepts
  • Assess risks and apply risk management principles
Module 3: Data Science in Business Research
  • Understand and apply the research process to define and answer empirical questions
  • Work with statistical software and know how to collect and analyze data
  • Reflect on ethical issues in the research process
  • Critically evaluate aviation or tourism data sources and their usability to derive more effective decisions
Module 4: Strategic Airline, Airport and Air Traffic Management
  • Application of strategic concepts and instruments
  • Identification of relevant business influences and future trends
  • Performing an analysis to define strategic position
  • Development of competitive strategies to verify business models
  • Identify future trends in the ATC and airport environment
  • Understand the fight for sustainability in an industry, equally challenged by regulation and deregulation
  • Develop a strategic action plan to resolve complex problem settings
  • Analyze, evaluate and optimize processes between travel management companies, service providers and enterprises
Module 5: Strategic Business Development
  • Understand the increasing dynamics and unpredictability of global competition in the Aviation and Tourism sector
  • Apply state of the art business development know-how, methods and concepts to implement the process of business development on the Corporate and SBU level
  • Evaluate opportunities, risks, strengths and weaknesses of new business areas
  • Develop new business opportunities, business areas and business models
  • Learn the important instruments needed in international business development and how to apply them 
  • Act confidently in a dynamic organizational environment and look for innovative solutions that ensure sustainable organizational success
Module 6: Future Trends in Marketing and Sales
  • Identify and use future trends in marketing and sales
  • Acquire skills in improving customer and sales management in aviation and tourism
  • Learn to identify, develop and analyse various marketing strategies and generate a marketing plan for innovative products, services and business models in aviation and tourism
  • Develop independent ideas and solutions with a focus on the transformation process in the industry
Module 7: International Tourism and Travel Management

Frankfurt UAS and University of the Aegean 

  • Be aware of definitions and concepts of international tourism and expound upon, describe and estimate global market development trends in tourism business
  • Develop a strategic action plan for tourism enterprises with international business activities
  • Analyse international trends and data on tourism demands and the tourism industry
  • Elaborate competitive strategies for internationally orientated tourism enterprises
  • Advance strategies for resilience and crisis management for tourism enterprises
  • Recognize the complexity of the tourism product development and modification in destinations in the global competitive environment;
  • Manage a destination as a product and brand
Module 8 Global Logistics

University of Huddersfield

  • Recognize components of operations management
  • Explore different demand forecast methods
  • Execute techniques to improve operations
  • Classify and optimize supply chain management processes
Module 9: Digitalization and Business Transformation in Aviation and Tourism
  • Assess the critical factors and impact of Digital Business on business models and strategies
  • Discuss alternatives for sourcing and working environments
  • Identify important organizational patterns in inter-organizational networks and social networks
  • Select and assess Digital Strategies and explain the role of Digital Business Technology in Transformation Projects
Module 10: Innovation and Project Management
  • Understand the concepts, processes and importance of innovation management in aviation and tourism
  • Understand the trends and disruptive developments in order to create initiatives for innovation
  • Apply Agile methods, SCRUM, Design Thinking to successfully handle the innovation challenges of an established corporation.
  • Critically assess and apply different approach methods of project management to respective situations while developing independent ideas with a focus on the transformation process in the industry
Module 11: Transformative Leadership
  • Understand the concept of transformational leadership as a participative process of creative collaboration and transformation in a team
  • Reflect on your leadership role in a dynamic and agile business environment and link the different bodies of knowledge for managing teams, particularly in the context of change
  • Learn negotiation skills, constructive/de-escalating conflict and change management
  • Identify personal development potential by reflecting on your own professional/leadership role(s)
Module 12: Sustainability and Legal Impact Management

Frankfurt UAS plus Excursion to Brussels

  • Effectively verify and manage the social and environmental impacts of the aviation and tourism industry
  • Implement strategies for impact management through practical insights from the aviation and tourism industries
  • Differentiate the requirements for a sustainability strategy, assess the different standards and justify the influence of the sustainability environment related regulatory framework on the organisation
Module 13 Finance Management and Management Accounting
  • Apply the instruments of finance and management accounting
  • Understand the functions of planning, coordinating and control within a company
  • Apply cost management, financial ratios and forms of budgeting
  • Use corporate finance theories to analyze business
Module 14: Business Case Studies in Aviation and Tourism Management
  • Identify and analyze strategic challenges to keep up with the increasingly complex and dynamic environment in which companies need to compete today
  • Develop independent business ideas or solutions with a focus on the transformation process in the industry through ambitious case studies and classroom discussions
Module 15: Master Thesis with Colloquium
  • Apply scientific methods
  • Demonstrate ability to solve problems
  • Perform a study in an unknown field in the given period of time
  • Deepen knowledge in one particular field
Module 16: Additional Module*
  • Perform a self-critical analysis
  • Practice conflict management, moderation techniques, verbal and non-verbal communication and conversation techniques
  • Execute learning techniques, time management and presentation techniques
  • Introduce innovation, plan and implement change processes by applying networked thinking

* Applicants with an academic degree of less than 210 credits will be required to complete this module.

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