The MBA program is a further education, application-oriented master’s course aimed at a working and professionally experienced target group. Applicants from the areas of business development and corporate management as well as the management areas of strategy, innovation, IT, sales, marketing, product and services as well as supply chain of all industries are welcome. It is designed to be studied while working.
The four semester program is based upon three key areas of content while at the same time providing a general management training.
Business development
You will learn to identify and evaluate trends and new business opportunities in view of success potential of known and unknown customer needs. You will expand your knowledge and competencies in areas such as innovation management, stakeholder and relationship management, international digital marketing and business unit development including strategic partnerships as well as mergers and acquisitions.
Sustainability and digitalization as drivers of transformations
The notions of sustainability and digitalization are of crucial importance throughout the whole program. While various modules provide theoretical knowledge within the fields, a clear focus of the program is to convey the correlation between business decisions from an economic point-of-view with the environmental and socio-cultural perspective represented by sustainable climate-neutral production and supply chain concepts heading for a circular economy.
You will learn how to design and apply processes to make use of the exponential data growth (data economy) when it comes to business decisions. Digital innovations and transformations not only require the transfer of specialist knowledge, but also require the strengthening of judgement and personality development.
Systemic management approach
You will learn to think within and apply systemic approaches for complex systems and derive decisions, even within an environment of high uncertainties. You will develop transformative management skills and with all necessary skills and competencies to actively drive change no matter if its culture or technology based.
The curriculum is enriched by communication trainings, leadership modules and an interactive simulation which allows students to apply the acquired knowledge, carry out relevant analysis and derive business decisions.